Privacy Policy

Last updated: June 2026

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At hy., we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

By using our website and purchasing from us, you agree to the practices described in this policy.

 

Who We Are

hy. is a UK-based activewear brand designed exclusively for girls aged 8–14, encouraging confidence, movement and active lifestyles.

For the purposes of data protection law, hy. is the Data Controller of your personal information.

If you have any questions regarding this Privacy Policy, please contact us at: hello@hy-activewear.com

 

What Information We Collect

When you interact with our website, we may collect the following information:

Information you provide to us

• Name

• Billing and delivery address

• Email address

• Telephone number

• Order details

• Account information (if you create an account)

• Communications you send to us

• Information submitted through contact forms

• Information provided when signing up to our newsletter

 

Information collected automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Website usage data

• Pages visited

• Time spent on our website

• Cookies and similar technologies

 

Children's Privacy

Our products are designed for girls aged 8–14; however, purchases and interactions with our website should be made by a parent, guardian, or person aged 18 years or over.

We do not knowingly collect personal information directly from children under the age of 13.

If you believe a child has provided personal information without parental consent, please contact us so that we can remove the information.

 

How We Use Your Information

We use your personal information to:

• Process and fulfil orders.

• Deliver products to you.

• Communicate about your order.

• Respond to enquiries and customer service requests.

• Manage returns and exchanges.

• Send marketing communications where you have opted in.

• Improve our website, products and services.

• Prevent fraud and maintain website security.

• Comply with legal and regulatory obligations.

 

Marketing Communications

If you subscribe to our newsletter or choose to receive updates from us, we may send you emails about:

• New product launches

• Promotions and special offers

• Restocks

• News from hy.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly.

 

Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

To process and fulfil your orders.

Legitimate Interests

To improve our website, prevent fraud, and provide customer support.

Consent

For sending marketing communications where required.

Legal Obligation

To comply with applicable laws, including tax and accounting requirements.

 

Payment Information

Payments made through our website are processed securely by our payment providers.

hy. does not store or have access to your full payment card details.

Please refer to the privacy policies of the relevant payment providers for more information on how they process your data.

 

Sharing Your Information

We only share your personal information where necessary.

This may include:

• Payment providers

• Delivery and courier companies

• Website hosting and service providers (including Wix)

• Email marketing providers

• Professional advisers such as accountants or legal advisers where required by law

We do not sell, rent, or trade your personal information to third parties.

 

Cookies

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

Cookies may be used to:

• Enable essential website functionality.

• Remember your preferences.

• Analyse website traffic and performance.

• Support marketing and advertising activities.

You can control or disable cookies through your browser settings. However, some parts of our website may not function correctly if cookies are disabled.

For more information, please see our Cookie Policy.

 

How Long We Keep Your Information

We retain your personal information only for as long as necessary.

Generally:

• Order information is retained for up to six years for accounting and tax purposes.

• Marketing data is retained until you unsubscribe or request deletion.

• Customer enquiries are retained only as long as reasonably necessary.

 

Your Rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of your personal information.

• Restrict or object to certain processing activities.

• Withdraw consent for marketing communications.

• Request transfer of your data to another provider.

• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details below.

 

Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, loss, disclosure, or alteration.

While no method of transmission over the internet is completely secure, we work with trusted providers to safeguard your information.

 

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be published on this page with the revised "Last updated" date.

 

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: hello@hy-activewear.com

 

If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner's Office (ICO):

 

The Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: ico.org.uk

 

At hy., protecting your privacy is just as important to us as creating activewear that helps girls feel confident, comfortable and ready to move.