ABOUT hy. | hy. Girls Activewear

Activewear made for girls.

hy. was created for girls aged 8–14 — an age that somehow seems to have been overlooked by activewear.

Too old for little girls' sportswear. Too young for women's activewear.

Growing, changing and becoming increasingly aware of what feels comfortable on their bodies.

We wanted to create something specifically for them.

Activewear that feels good to move in, looks good enough to live in and gives girls one less thing to think about when they're doing what they love.

Why hy. exists.

These years matter.

They're the years when girls are discovering what they love, building friendships, gaining independence and becoming more aware of themselves and their bodies.

They're also the years when many girls begin to step away from sport.

We don't believe clothing alone can change that. But we do believe that feeling comfortable, supported and confident in what you're wearing matters.

So whether she's heading to gymnastics, football, dance, swimming, athletics, netball, the gym — or simply running around with her friends — we want hy. to be something she feels good wearing.

Because we'd love to see more girls keep moving, keep showing up and keep doing the things they love.

It's bigger than just playing a sport

Sport can make our bodies stronger, but that's only part of the story.

It can give girls confidence.

Friendships.

Resilience.

A sense of belonging.

A way to switch off when life feels noisy.

A chance to challenge themselves, discover what they're capable of and experience the brilliant feeling of getting better at something they love.

That's why Movement. Confidence. Comfort. isn't just something we put on our website.

It's what we want hy. to stand for.

Designed with girls in mind

Everything we create starts with the girls who will actually wear it.

Comfort matters. Fit matters. Fabric matters. Support matters. And style absolutely matters too.

We don't think girls should have to choose between sportswear that performs and clothes they actually want to wear.

From supportive sports bras and high-waisted, no-front-seam leggings to oversized tees, heavyweight hoodies and everyday sets, we're building a collection that can move between training, competing, relaxing and everyday life.

Neutral colours. Comfortable fits. Thoughtful details.

Their activewear. Not a smaller version of ours.

A note from me

There’s another reason I’m building hy. that goes beyond activewear.

I genuinely believe every child should have the chance to find something they love doing.

Sport can give children so much — confidence, friendships, a sense of belonging, an escape when they need one, and those brilliant moments where they realise they’re capable of more than they thought.

But I also know that getting those opportunities isn’t a given.

Sports clubs, lessons, kit, equipment and travel all cost money, and there are children who simply don’t get the same opportunities because their families can’t afford them.

That’s something I want hy. to help change.

Right now, I’m at the very beginning of building this brand. I can’t make the difference I eventually want to make yet, and I want to be completely transparent about that.

But as hy. grows, one of my biggest ambitions is to give something back — helping children from underprivileged backgrounds access sport, activities and opportunities they might otherwise miss out on.

Maybe that means funding a club place. Providing kit. Helping with equipment. Supporting community organisations. I don’t know exactly what that will look like yet.

I just know that I want it to be part of hy.

Because if I can build a successful business around helping girls feel confident enough to keep moving, I want that success to help another child get the opportunity to start.

Andie x
Founder, hy.