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At hy., we're building girls activewear a little differently. Instead of guessing what girls want, we're asking the people who know best, the girls themselves and the mums/carers who support them every day. Sometimes they come from the school run. From dance class. From gymnastics. From football training. From a conversation between a mum and her daughter on the way home. That's exactly why we'd love your help. We're building hy. for girls aged 8–14, but we don't want to gues

This is a moment we've been waiting to share... After months of designing, sampling, refining and making even the smallest adjustments, we're so excited to say that every item in the hy. Launch Collection has now been finalised. From the very beginning, we promised ourselves we wouldn't rush. Every fabric, every colour, every fit and every detail has been carefully considered to make sure we're creating activewear that girls genuinely love to wear. That meant testing material

Starting a brand from scratch is exciting, terrifying and incredibly personal. Long before the first collection ships, there are months of designing, sampling, testing, tweaking and making sure every detail is right. It's a journey built on belief – belief in an idea, belief in a mission and belief that what you're creating will make a difference. For hy., that mission has always been simple: to create activewear that helps girls aged 8–14 feel comfortable, confident and exci

A Sports Day observation became a powerful reminder of why hy. was created. As girls grow and their bodies change, confidence can sometimes disappear. Discover why comfort, support and thoughtfully designed activewear can help girls stay active, confident and connected to the sports they love.

When I watched my daughter and her friends grow from carefree little girls into young people, I noticed something troubling. The confidence they once had started to shift. Changing bodies, social pressures, and worries about appearance began to affect how they felt about being active. Too many girls stop participating in the sports and activities they love during these years. I asked myself: why isn’t there a brand created just for girls in this in-between stage of life? Look

Activewear is more than just clothing; it’s a statement of empowerment, comfort, and style. For girls, wearing the right activewear can significantly boost their confidence, whether they are engaging in sports, attending a yoga class, or simply enjoying a day out with friends. This blog post explores how activewear can elevate confidence in girls, the importance of choosing the right fit, and tips for selecting stylish and functional pieces. Eye-level view of a colorful activ

Finding the perfect activewear for growing girls can be a challenge. As they transition through different stages of growth, their needs change, and so does their sense of style. Neutral-toned activewear is not only versatile but also allows for easy mixing and matching, making it a practical choice for both parents and young athletes. In this blog post, we will explore the benefits of neutral-toned activewear, highlight some stylish options, and provide tips for selecting the

Activewear has evolved significantly over the years, transforming from basic gym attire into a fashion statement that seamlessly blends comfort, style, and functionality. Whether you are hitting the gym, going for a run, or simply lounging at home, the right activewear can make all the difference. This blog post explores the importance of comfortable activewear, the features to look for, and how to choose the perfect pieces for every movement. Eye-level view of hy. activewear