The Launch Collection Is Officially Finalised!

This is a moment we've been waiting to share...

After months of designing, sampling, refining and making even the smallest adjustments, we're so excited to say that every item in the hy. Launch Collection has now been finalised.

From the very beginning, we promised ourselves we wouldn't rush.

Every fabric, every colour, every fit and every detail has been carefully considered to make sure we're creating activewear that girls genuinely love to wear.

That meant testing materials.

Adjusting fits.

Choosing colours that are timeless, versatile and easy to wear.

Making sure our leggings are supportive, squat-proof and comfortable.

Perfecting our oversized hoodies.

Creating a longline sports vest that helps girls feel supported and confident as their bodies begin to change.

Nothing has been added simply because it's fashionable. Every piece has been designed with one purpose in mind – helping girls aged 8–14 feel comfortable, confident and excited to stay active.

Pre-orders are now open!

With our Launch Collection officially signed off, pre-orders are now available through our website.

Your order secures your place in our very first production run, with all orders scheduled to be shipped in Autumn 2026.

As a new brand, we're intentionally producing in smaller quantities. It allows us to focus on quality, reduce waste and ensure every product meets the standards we've set for ourselves.

Be One of the Founding 30

To say thank you to the incredible people supporting hy. from the very beginning, the first 30 pre-orders will receive our exclusive Founding 30 Gift Box completely free.

Inside you'll receive a collection of exclusive hy. goodies that won't be available to purchase separately, making it a special keepsake from the very beginning of our journey together.

Once all 30 boxes have been claimed, they're gone forever.

Thank You

Launching a new brand is both exciting and a little nerve-wracking, but every message, every follow, every share and every pre-order reminds us why we started.

We're building more than an activewear brand.

We're building a community that believes girls deserve clothing designed specifically for them, clothing that helps them feel confident, comfortable and ready to keep moving.

Thank you for being part of the journey.

We can't wait to see the very first hy. parcels arriving on your doorstep this Autumn.

The countdown has officially begun ♡

VIEW THE LAUNCH COLLECTION