Help Us Design the Future of hy. GIRLS ACTIVEWEAR

At hy., we're building girls activewear a little differently. Instead of guessing what girls want, we're asking the people who know best, the girls themselves and the mums/carers who support them every day.

Sometimes they come from the school run.

From dance class.

From gymnastics.

From football training.

From a conversation between a mum and her daughter on the way home.

That's exactly why we'd love your help.

We're building hy. for girls aged 8–14, but we don't want to guess what girls want to wear. We want to hear it directly from the people who know best – the girls themselves and the parents who support them every day.

What colours would your daughter love?

Are there fabrics she always reaches for because they're soft, comfortable or never itch?

What activewear do you wish existed but can't seem to find?

Would she love flared leggings? Zip hoodies? Matching accessories? Training jackets? Skorts? Quarter-zip pullovers? Wide-leg joggers? Sports bags?

Maybe there's a small detail that makes all the difference.

♡ Thumb holes.

♡ Hidden pockets.

♡ Longer-length tops.

♡ Adjustable waistbands.

♡ Softer waistbands.

♡ Extra coverage.

Or maybe it's something we've never even thought about.

Every suggestion matters.

As a young brand, we're intentionally keeping our collections small. That gives us the opportunity to listen, learn and create products that families genuinely want instead of simply following trends.

Your feedback won't disappear into a survey that nobody reads.

Every idea will be reviewed as we plan future collections, colours and product launches.

After all, who better to help shape a girls' activewear brand than the girls who'll actually wear it?

So, we'd love to hear from you.

♡ What colours would you love to see?

♡ What products are missing from the market?

♡ What features make girls activewear more comfortable?

♡ What would make your daughter feel more confident being active?

Drop us a message through our contact page, send us a DM on Instagram or reply to one of our social posts. Whether it's one idea or ten, we'd genuinely love to hear it.

This isn't just our brand.

We hope it becomes yours too.

Let's build something girls actually want to wear.